Markitable

Their business

Markitable New Zealand are an integrated, full-service marketing agency. From their Wellington, Auckland & Christchurch studios, they work to define, create and nurture industry-leading brands.

Alongside the delivery of brand, print and web marketing projects, Markitable work with their clients as a proactive marketing partner – helping to define strategic direction through straight-up, practical marketing & business advice.

In over five years of operation, the company has become renowned for conceptualising and executing high-impact, integrated marketing campaigns.

The company also has a proven track record in using the web to get business in the door and to streamline business models & processes.

Their challenge

As a rapidly-growing young business, Markitable’s diverse team span strategic, creative and technical disciplines, each with their own key focus areas and requirements as part of a streamlined overall operation.

With responsibilities for the day-to-day operations of the business becoming increasingly spread over a number of key personnel, Markitable were keen to ensure their staff continued to work together as efficiently as possible as the business evolved.

The management team identified a clear need to identify and agree the common factors that were impacting the overall success of the company so that on-going performance could be effectively measured.

Their framework in action

Through working with Success Formula, the team at Markitable (together with a number of their key stakeholders), were able to identify and agree the key drivers and limiters impacting the overall success of the business.

These drivers and limiters help to provide a consistent benchmark against which performance can be measured, as well as helping to set expectations and achieve clarity with new staff as they have come on board with the team.

Moving forward, the Success Formula framework will be applied in a number of formal and informal situations – helping Markitable to define, monitor and maintain peak performance.

Comment from Jonny Mole – Founder & Managing Director

The Success Formula process and methodology have been extremely valuable as we have worked together to define “who we are” over the past 12 months.

The product provides a great tool to help as ensure we continue to get the most out of our team and ensure we remain aware and responsive as our business evolves.